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Curriculum

38 Sections
261 Lessons
10 Weeks

Expand all sectionsCollapse all sections

Module 1 - Introduction to Digital marketing
3
- 1.0
  What Is DM ?
- 1.1
  Why DM Is Must Need For Every One?
- 1.2
  What Is Traditional Marketing ?
Module 2 - Introduction to Website
9
- 2.0
  Introduction
- 2.1
  What Is Domain?
- 2.2
  How to Buy A Domain?
- 2.3
  How to Configure A Domain to Site
- 2.4
  Hosting SetUp
- 2.5
  How To Install WordPress
- 2.6
  How To Select Theme
- 2.7
  Important Plugins We Need
- 2.8
  Theme Customization
Module 3 - SEARCH ENGINE OPTIMIZATION
11
- 3.0
  INTRODUCTION TO SEO
- 3.1
  Understanding the website
- 3.2
  Website Analysis
- 3.3
  What is Search Engine Optimization?
- 3.4
  Importance of SEO in Digital Marketing
- 3.5
  How SEO can help in In leveraging Business
- 3.6
  SERP Layout
- 3.7
  Different Types of Search Engines
- 3.8
  How Search Engines Work?
- 3.9
  Operators Used in SEO
- 3.10
  Algorithms and updates of Google
Module 3.1 - RESEARCH AND ANALYSIS OF KEYWORDS
4
- 4.0
  What Is Keyword ?
- 4.1
  Types Of Keyword ?
- 4.2
  Keyword Research Techniques
- 4.3
  Keyword Research Tools
ON PAGE OPTIMIZATION
17
- 5.0
  What is On Page Optimization
- 5.1
  Types of websites
- 5.2
  Web layout Structure
- 5.3
  File Name Optimization
- 5.4
  Title Optimization
- 5.5
  Meta Description, Meta Robots
- 5.6
  URL Optimization
- 5.7
  Canonical URL
- 5.8
  Heading Optimization
- 5.9
  Bread Crumbs
- 5.10
  Content Optimization
- 5.11
  Keyword Optimization
- 5.12
  Anchor linking
- 5.13
  Image optimization
- 5.14
  Alt Tag Optimization
- 5.15
  Embedding video
- 5.16
  Footer Optimization
OFF PAGE OPTIMIZATION
21
- 6.0
  What is Off Page Optimization
- 6.1
  Difference between On page and Off Page Optimization
- 6.2
  Importance of Back links and Citations in SEO
- 6.3
  Link Building Techniques
- 6.4
  Directory Submission
- 6.5
  Classified posting
- 6.6
  Social Bookmarking
- 6.7
  Event Submissions
- 6.8
  PPT Submissions
- 6.9
  PDF Submissions
- 6.10
  Podcast Submissions
- 6.11
  Web 2.0
- 6.12
  Forum Submissions
- 6.13
  Profile Linking
- 6.14
  Blog Commenting
- 6.15
  Infographic Submissions
- 6.16
  Search Engine Marketing
- 6.17
  Image Submission
- 6.18
  Video Submission
- 6.19
  Document submission
- 6.20
  Press Release
LOCAL SEO
3
- 7.0
  What Is Local SEO?
- 7.1
  Why Local SEO & Importance?
- 7.2
  How Local SEO Results Look Like?
TECHNICAL SEO
7
- 8.0
  Url Redirections
- 8.1
  301 Redirection
- 8.2
  302 Redirection
- 8.3
  Robots.txt
- 8.4
  Sitemap Submission
- 8.5
  Fixing Errors
- 8.6
  Fast Crawling
BLACK HAT SEO
2
- 9.0
  What Is Black Hat SEO?
- 9.1
  Black hat tips and tricks
SEO TOOLS
6
- 10.0
  SEM Rush ( Paid )
- 10.1
  Ahrefs ( Paid )
- 10.2
  Majestic SEO ( Paid )
- 10.3
  Keyword Planner ( Free )
- 10.4
  Keywordtool.io ( Paid )
- 10.5
  Disavow tool ( Free )
Module 4 - Google Search Console
STEP BY STEP GCS OVERVIEW & SETUP
7
- 11.0
  How to submit a website to search console
- 11.1
  URL Inspection
- 11.2
  Performance
- 11.3
  Index coverage
- 11.4
  Sitemaps
- 11.5
  Mobile usability
- 11.6
  Links
Module 5 - SEARCH ENGINE MARKETING
INTRODUCTION TO SEM
9
- 12.0
  What Is SEM?
- 12.1
  Why SEM & Importance?
- 12.2
  Objectives of search Campaign
- 12.3
  Bidding Strategies
- 12.4
  Budget Settings
- 12.5
  Automated Targeting
- 12.6
  writing awesome headlines
- 12.7
  Integrating Ad extensions
- 12.8
  Fitting right keywords and More
Module 6 - GOOGLE ADS
INTRODUCTION TO GOOGLE ADS
5
- 13.0
  What Is Google Ads
- 13.1
  Why Google Adwords?
- 13.2
  Difference between bing ads and google ads
- 13.3
  Understanding the KPI
- 13.4
  Benefits of Google Ads
SETTING UP ADWORDS ACCOUNT
6
- 14.0
  Sign up Process
- 14.1
  How to get 20000 Rs Free Credit
- 14.2
  Billing setting
- 14.3
  User account creation
- 14.4
  User Access Levels
- 14.5
  Setting up Campaigns
CAMPAIGN SET UP
9
- 15.0
  Types of Campaigns
- 15.1
  How to fit the right campaign to the business
- 15.2
  Objective
- 15.3
  Location Setting
- 15.4
  Language Setting
- 15.5
  Ad rotation
- 15.6
  Experiments
- 15.7
  Daily budget selection
- 15.8
  Ad scheduling
AD GROUP SET UP
9
- 16.0
  What is Ad Group?
- 16.1
  How to set up Ad Groups
- 16.2
  Keyword Research
- 16.3
  Keyword Match Types
- 16.4
  Broad Match
- 16.5
  Broad Match Modifier
- 16.6
  Phrase Match
- 16.7
  Exact Match
- 16.8
  Negative Match
ADS SET UP
11
- 17.0
  Setting up Google Ads
- 17.1
  Different types of Ads
- 17.2
  Expanded Ad Format
- 17.3
  Responsive Ad Format
- 17.4
  Image Creation Sources
- 17.5
  Call Only Ad
- 17.6
  Structure of Ads
- 17.7
  Writing the Ad Copy
- 17.8
  URL Options
- 17.9
  Mobile URL Option
- 17.10
  Google Ads Guidelines
AUCTION PROCESS
8
- 18.0
  How google ads auction occur?
- 18.1
  Metrics of google ads
- 18.2
  Ad rank calculation
- 18.3
  Quality score
- 18.4
  Quality score calculation
- 18.5
  Factors affecting Quality score
- 18.6
  What is Actual CPC
- 18.7
  How is it Actual CPC Calculated?
AD EXTENSIONS
9
- 19.0
  Sitelinks Extension
- 19.1
  Callout Extension
- 19.2
  Structured Snippet
- 19.3
  Call Extension
- 19.4
  Message Extension
- 19.5
  Location Extension
- 19.6
  Affiliate Location Extension
- 19.7
  Price & Promotion Extension
- 19.8
  App Extension
CONVERSION TRACKING
9
- 20.0
  What is Conversion?
- 20.1
  Types of Conversions
- 20.2
  Website Conversion
- 20.3
  Live Practical integration of conversion
- 20.4
  Tracking
- 20.5
  App Conversion
- 20.6
  Call Conversion
- 20.7
  Offline tracking ( Import )
- 20.8
  Implementation Conversion Tracking
AD EXTENSIONS
14
- 21.0
  Sitelinks Extension
- 21.1
  Callout Extension
  10 Minutes0 Questions
- 21.2
  Structured Snippet
  10 Minutes0 Questions
- 21.3
  Call Extension
  10 Minutes0 Questions
- 21.4
  Message Extension
  10 Minutes0 Questions
- 21.5
  Location Extension
  10 Minutes0 Questions
- 21.6
  Affiliate Location Extension
  10 Minutes0 Questions
- 21.7
  Price & Promotion Extension
  10 Minutes0 Questions
- 21.8
  App Extension
  10 Minutes0 Questions
- 21.9
  DISPLAY ADS CAMPAIGNS
- 21.10
  VIDEO ADS CAMPAIGNS
- 21.11
  GMAIL ADS
- 21.12
  SHOPPING ADS
- 21.13
  REMARKETING CAMPAIGN
GOOGLE ADS CERTIFICATION
11
- 22.0
  How to take up test
- 22.1
  Eligibility rules
- 22.2
  Duration of each test
- 22.3
  Different types of Google Ads examinations
- 22.4
  Search
- 22.5
  Display
- 22.6
  Mobile
- 22.7
  Video
- 22.8
  Fundamentals
  10 Minutes0 Questions
- 22.9
  Sample Google Ads question and answer guide
  10 Minutes0 Questions
- 22.10
  How to get google Partner Badge
  10 Minutes0 Questions
Module 7 - SOCIAL MEDIA OPTIMIZATION
5
- 23.0
  What is social media Optimization?
- 23.1
  How is it important in business?
- 23.2
  How can social media be integrated with the website?
- 23.3
  Case studies on various social media platforms
- 23.4
  Setting up a vision, mission & goals for SMO
Module 8 - SOCIAL MEDIA MARKETING
FACEBOOK MARKETING
10
- 24.0
  Importance of Facebook in branding a product or service
- 24.1
  How can Facebook leverage the business
- 24.2
  Facebook user profile creation
- 24.3
  Page creation
- 24.4
  Edge Rank Algorithm
- 24.5
  Group creation
- 24.6
  Event creation
- 24.7
  Facebook updates
- 24.8
  Facebook resources
- 24.9
  Facebook Like Box
FACEBOOK MARKETING
11
- 25.0
  Facebook tricks
- 25.1
  Facebook content creation strategy
- 25.2
  How to improve likes ,share and comments
- 25.3
  How to build brand on facebook
- 25.4
  Facebook budget management
- 25.5
  Hash tags
  10 Minutes0 Questions
- 25.6
  Sponsored posts
  10 Minutes0 Questions
- 25.7
  Sponsored stories
  10 Minutes0 Questions
- 25.8
  Sponsored events
  10 Minutes0 Questions
- 25.9
  Sponsored likes
  10 Minutes0 Questions
- 25.10
  Facebook Tools
  10 Minutes0 Questions
YOUTUBE MARKETING
9
- 26.0
  What is Video Marketing
- 26.1
  Statistics of Video Marketing
- 26.2
  Creating a YouTube Channel
- 26.3
  Customizing the YouTube Channel
- 26.4
  Create a video marketing strategy.
- 26.5
  Types of Video Posts
- 26.6
  How to create YouTube Videos
- 26.7
  How to Rank YouTube Videos on top
- 26.8
  YouTube Engagement Metrics
INSTAGRAM MARKETING
14
- 27.0
  How Brands use Instagram
- 27.1
  Creating an Instagram Account
- 27.2
  Tour of Instagram App
- 27.3
  Content strategy for Instagram
- 27.4
  Story vs Instagram Post
- 27.5
  How to use Stories?
- 27.6
  How to use Hashtags?
- 27.7
  Tools used for finding trending hashtags
- 27.8
  Tools used for Influencer Marketing
- 27.9
  What is IG TV?
- 27.10
  How to use IG TV?
- 27.11
  Instagram Ads
- 27.12
  Objectives of Instagram Ads
- 27.13
  Reports & Analysis
QUORA MARKETING
0
LINKEDING MARKETING
0
SOCIAL MEDIA TOOLS
5
- 30.0
  Hootsuite
- 30.1
  Buffer App
- 30.2
  Canva
- 30.3
  InShot
- 30.4
  Prism
Module 9 - GOOGLE ANALYTICS
INTRODUCTION TO ANALYTICS
18
- 31.0
  How to Link Website to Google Analytics Account
- 31.1
  User
- 31.2
  Session
- 31.3
  Visit
- 31.4
  Pageviews
- 31.5
  Unique Pageviews
- 31.6
  Goals
- 31.7
  Unique Sessions
- 31.8
  Active users
- 31.9
  Cohort Analysis
- 31.10
  Demographics
- 31.11
  GEO
- 31.12
  Interests
- 31.13
  Behaviour
- 31.14
  Technology
- 31.15
  Mobile
- 31.16
  Benchmark
- 31.17
  Users Flow
EMAIL MARKETING PRACTICES
7
- 32.0
  What to write?
- 32.1
  How to write?
- 32.2
  E-Mail Scheduling?
- 32.3
  List Creation
- 32.4
  OPT in List
- 32.5
  E-Mail Template Design Parameters
- 32.6
  Workflow automation
E-MAIL MARKETING REPORTING
6
- 33.0
  E- Mail Reporting Metrics
- 33.1
  Open rate Calculation
- 33.2
  Click Rate
- 33.3
  Hard bounce
- 33.4
  Soft Bounce
- 33.5
  A/B Testing
Module 10 - E-MAIL MARKETING
INTRODUCTION TO EMAIL MARKETING
3
- 34.0
  What is E Mail Marketing?
- 34.1
  How is E-Mail Marketing Important in Digital Marketing?
- 34.2
  Why E- Mail Marketing?
Module 11 - AFFILIATE MARKETING
0
Module 12 - ORM
0
Module 13 - LEAD GENERATION
0
Module 14 - INFLUENCER MARKETING
0

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Why DM Is Must Need For Every One?

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